Popular This Week on B2C
The Internet of Things Ecosystem: The Value is Greater Than the Sum of Its “THINGS” by Matt Ceniceros
The Internet of Things is more than just Glasses, smartphones and smart watches. It’s more than just smart cars and cities and other “things” that are connected or understood by today’s usage models. By 2020, it is predicted that the entire Internet of Things will have a market value of $8.89 trillion. There are many factors that enable this value to be reached. There is revenue from the sale of Wearables and “things”, there is software licensing, hardware, and the reduction of operating costs in manufacturing, information technology, research and development, marketing and corporate operations.
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Google Plus Marketing Tips: 5 Simple & Best Practices to Become an Influencer on Google Plus by Michelle Hummel
Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future.
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7 Tips for a Rocking Social Media Strategy by Helen Nesterenko
An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms?
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Content Curation Tools: The Ultimate List by Meg Sutton
The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes.
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Social Combined with eCommerce Empowers Smaller Brands to Compete Globally by Himanshu Sareen
For eleven consecutive quarters, eCommerce sales have experienced double-digit growth. Thanks in part to mobile device proliferation and social media, eCommerce is in the midst of a major renaissance. Social networks specifically have altered the way eCommerce brands go about marketing online. Such disruption has resulted in a new model for online retail referred to as social eCommerce.
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