| | | Upcoming Webcasts | | | | | How to Take Action with Social Insights May 6 — 2:00 pm ET | | | | | | Social Listening – Gateway to Innovation May 14 — 2:00 pm ET | | | | | | Driving a Highly Personalized Customer Experience May 21 — 2:00 pm ET | | | | | | Listening About Images: Social Media Analysis of Instagram May 27 — 2:00 pm ET | | | | | | Facebook Lead Gen on a Shoestring Budget May 28 — 2:00 pm ET | | | | | |
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Popular This Week on B2C
The Top 5 Emerging Technology Trends of 2014 by Matt Young
In a recent study, technology research firm Gartner identified a number of top technology trends emerging in 2014, with the potential to have a significant impact on enterprises over the next three years. David Clearly, a vice president at the firm, said there is a “Nexus of Forces” made up of social, mobile, cloud and information technologies, which are converging and creating demand for “advanced programmable infrastructure that can execute at Web-scale.”
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Kristen Merlin Overpowers the Power House Vocalists by Jennifer Weyant
No one will argue that this season of “The Voice” is jam packed with powerhouse vocalists like Sisaundra Lewis, Tess Boyer, Bria Kelly, Kat Perkins, and Christina Grimmie. Tonight, Kristen Merlin overshadowed the rest of the top 12, even the powerhouse vocalists, in the live show. Don’t read between the lines here: everyone did amazing tonight. I think this is the best competition “The Voice” has seen in a long time, but I really feel like this was Kristen Merlin’s break-through night.
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Social Media Marketing: 5 Things Great Brands Always Do Right by Lindsey Weintraub
Social media marketing has never been free. Anything worth your while requires a certain level of input in order to get output. Today, social media marketing presents a fools gold type of opportunity for brands who see it as a cheap and easy way to get increased awareness or more customers. But social media marketing isn’t immune to the rules of business. That’s why it’s so important to get it right.
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5 Common Small Business Customer Service Fails by Gere Jordan
Large companies have many resources at their disposal to build an image and make sales, including dedicated marketing teams, branding consultants, and large advertising budgets. But small businesses rely on repeat customers, word of mouth, and referrals for the bulk of their revenue.
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5 Ways to Incorporate Google+ Into Your Marketing Strategy by Anna Francis
Google+ launched back in 2011 and has been the subject of hugely mixed opinions ever since. As the social network of search engine giant Google, the platform integrates a number of Google services including Google Profiles and Places, but has always been met with a lukewarm reception.
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