Business 2 Community Newsletter - April 14, 2014

Business 2 Community Weekly Newsletter April 14, 2014

Upcoming Webcasts     MAY 6 How to Take Action with Social Insights May 6 — 2:00 pm ET Register Now  ›     MAY 14 Social Listening – Gateway to Innovation May 14 — 2:00 pm ET Register Now  ›     MAY 21 Driving a Highly Personalized Customer Experience May 21 — 2:00 pm ET Register Now  ›     MAY 27 Listening About Images: Social Media Analysis of Instagram May 27 — 2:00 pm ET Register Now  ›     MAY 28 Facebook Lead Gen on a Shoestring Budget May 28 — 2:00 pm ET Register Now  ›     Featured White Papers 50 Facts and Stats About Digital Marketing SEO 101: The Basics and Beyond Planning and Executing Webinars That Generate Leads 6 Best Practices for Creating a Content Marketing Strategy 5 Best Practices for Achieving Social Media ROI More White Papers  ›     Popular This Week on B2C 7 Reasons Why Shopping in a Store Will Never Go Away by Libra White For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local retail shops. But why? asks the online shopper. Don’t you like dragging items into a digital cart while wearing pajamas instead of, say, trying to wrangle a shopping cart through a brick-and-mortar store on a Saturday morning? Read More How to Use Mobile Marketing to Reach Out to Customers by Steve Minks Mobile marketing is one of the newest and most important aspects of a digital marketing strategy. From website optimization to new opportunities for delivering your brand to an on-the-go customer via text and more, mobile marketing presents a number of exciting opportunities. Read More Jake Worthington Steals the Show by Jennifer Weyant Let’s hypothetically say you try out for “The Voice” and during the blind auditions you get NO chair turns for the coaches. Not one. Zip. Nada. None. What do you do? Besides not make it on the show that season, you may be sad, you make take the coaches feedback to heart, and if you are Jake Worthington, you come back and audition again and get three chair turns. Jake joined Team Blake this year and I think that he has flown under the radar a bit, until tonight. Read More Happy #RexManningDay: 13 Favorite Empire Records Memories by Renee DeCoskey If you were a teenager or 20-something in the mid-90s, there’s a good chance you’ve seen Empire Records. What you might not know is that every year on April 8, Rex Manning Day is officially celebrated. No joke. There’s even an official website. Read More Why Companies Lose Customers as They Get Bigger by Cindy Barnes Companies are born, they’re established or formed, they grow and develop, they reach maturity, they begin to decline and age and – if nothing is done to refresh them and align them to the market – they eventually die. This is the nature of people (except we can’t be revived!), of products and of organisations and yet many of the businesses I work with are not aware that a lifecycle misalignment with their customers is one of their biggest reasons for falling sales. Read More   Editor's Picks Instagram Surpasses Facebook and Twitter Usage Among Teens (Study) by Megan Charles Thinking Small About Social Media Marketing by Matthew Peneycad 11 Things You Should Not Post Online by Lida Citroen 10 Rules Every Business Must Know BEFORE Posting Any Social Media Content by Matthew Kobach Getting Personal: How to Humanize Your Content Marketing by Michael Carter     If you haven't already, please join us on:

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