Business 2 Community Newsletter - May 12, 2014

Business 2 Community Weekly Newsletter May 12, 2014

Upcoming Webcasts     MAY 14 Social Listening – Gateway to Innovation May 14 — 2:00 pm ET Register Now  ›     MAY 21 Driving a Highly Personalized Customer Experience May 21 — 2:00 pm ET Register Now  ›     MAY 27 The Success of Visual Brands: How to Measure the Value of Instagram May 27 — 2:00 pm ET Register Now  ›     MAY 28 Facebook Lead Gen on a Shoestring Budget May 28 — 2:00 pm ET Register Now  ›     JUNE 10 Marketing Gamification: Beyond Points, Badges, and Leaderboards June 10 — 2:00 pm ET Register Now  ›     Featured White Papers How to Unlock the Promise of Agile in the Enterprise GigaOm Research: A New Charter for HR Marketing to Smartphone Users: New Strategies for Driving Sales Calls The Future-Proof Link Earning Strategy eBook B2B in the Age of the Customer More White Papers  ›     Popular This Week on B2C 12 Tips for Using YouTube for Your Small Business by Wishpond When someone mentions social media as a business tool, most people think of Facebook and Twitter. Because it’s a video platform, YouTube may not initially seem like a suitable platform for marketing a small business—but now that comments on YouTube are tied to Google+, it’s a more social and influential platform than ever. Read More 4 Tips for Amplifying Your Mobile Content Marketing by Yazmin Gray Content marketing has notoriously been synonymous with the accessing of the web through desktop computers. During the past five years, however, the growth of Internet use on mobile devices has surpassed that of deskbound platforms. Read More The Biggest Mistake Content Marketers Make on Social Media by Jessica Edmondson We all know content marketing is a growing industry. But you might be surprised by how quickly it’s growing: 60% of B2B small businesses plan on increasing their content marketing budget over the next 12 months. But while everyone is excited to jump on the content bandwagon, not everyone invests in a content marketing plan – only 48% of businesses have a defined content strategy. Read More Your Daily Social Media Marketing Checklist by Tabitha Jean Naylor Social media is a fairly new concept, and the idea of using it to market your business is even newer. Many people find that they are unsure of where to start, or how to keep things going one they have started. To help educate you, we have come up with a checklist of things you must be doing daily on your social media accounts. Read More On Invisible Innovators by Jeff DeGraff When I was eighteen years old I wasn’t exactly college material. Sure I was a champion wrestler and had some athletic scholarships, but I desperately wanted out of that sweaty beat-down life. Instead, I was going to be a gritty playwright crafting tales of derring-do based on my extensive experience on the “bottom.” Why not? OK, I hadn’t written my Death of Salesman yet and Broadway was busy with lighter fare like The Best Little Whorehouse in Texas, but it was just a matter of time until things changed. Read More   Editor's Picks Why Content Strategy, Content Marketing and SEO Are the Future for Small Business by Matteo Duo 3 Ways to Deal With Negativity by Jen Cohen Crompton 21 Experts Give Top Tips for Using Social Media by Warren Knight Greenwashing -- Why It’s Not Worth It by Justin Wong How to Use the Power of Hashtags in Your Social Media Marketing by Hilary Smith     Sustainable Brands '14 San Diego June 2-5, 2014 The brand leaders of the future will be sustainable brands that successfully deliver net positive value to society. Doing less bad is not enough in tomorrow's economy. It's time to re-imagine and redesign our brands, business and society for a healthy, regenerative future. Design your path to success at Sustainable Brands '14 San Diego, June 2-5, 2014. Learn More  › Save 20% with the following Discount Code for Business 2 Community readers: NWb2cSB14sd     If you haven't already, please join us on:

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