TUESDAY, MAY 6 The Future of Marketing: Social Listening + Action With Colin Burns, Client Success Director, Product Evangelist – Listening, Sprinklr | Every minute, millions of conversations are taking place around your brand; the insights you can glean from these conversations must be used to support your whole organization – from marketing to sales to product development and beyond. Social listening should be the thread that connects your enterprise. - From a PR perspective, it should help you identify brand-damaging moments and determine if actions need to be taken
- From a product development standpoint, it should show you opportunities for modifications
- From a marketing perspective, it should show you the health of your campaigns as you execute
If you're not using your social data to drive business goals, you're selling yourself short. | | | | | | Also coming up on B2C Webcasts: | MAY 14: Social Listening – Gateway to Innovation | | | | | MAY 21: Driving a Highly Personalized Customer Experience | | | | | MAY 27: The Success Of Visual Brands: How To Measure The Value Of Instagram | | | | | MAY 28: Facebook Lead Gen on a Shoestring Budget | | | | We look forward to seeing you online!
Best Regards,
The Business 2 Community Team | If you haven't already, please join us on: | | |
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