TUESDAY, JUNE 10 Marketing Gamification: Beyond Points, Badges, and Leaderboards With Yu-kai Chou, Pioneer and International Keynote Speaker on Gamification | In today's world, consumers have developed strong filters towards advertisement. Savvy customers can also sense sale-y marketing promotions from marketers or friends alike and immediately discredit the messages. This slowly renders traditional online marketing obsolete. In this new world, successful companies need to go beyond the concept of "eye-balls" and look into marketing techniques that users actually want to actively engage in. Gamification Pioneer and Speaker Yu-kai Chou will introduce how to utilize game-based marketing to create campaigns that your customers will notice, engage, and convert on. | | | | | | Also coming up on B2C Webcasts: | | JULY 10: | The Art of Agile Marketing: How Geek Theory Helped Creative Teams Increase Productivity | | | | We look forward to seeing you online!
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