Business 2 Community Newsletter - August 4, 2014

Business 2 Community Weekly Newsletter August 4, 2014

Upcoming Webcasts     AUG 14 Using Data and Design to Create a Knockout Email Nurture Program August 14 — 2:00 pm ET Register Now  ›     AUG 19 Visual Trends to Drive Your Content Marketing August 19 — 2:00 pm ET Register Now  ›     SEP 10 Using Data and Design to Create a Knockout Email Nurture Program September 10 — 2:00 pm ET Register Now  ›     OCT 01 The 7 Deadly Sins of Lead-Gen Landing Pages October 1 — 2:00 pm ET Register Now  ›     Featured White Papers     How to Recruit Your Next Rockstar Hire 6 Keys to Sales and Marketing Alignment Who, What, and Where Can You Personalize? Best Practices for a Lead Management Strategy Guide to Salesforce Marketing Automation More White Papers  ›       Popular This Week on B2C Is Coca-Cola Being Recalled? Hoax Causes Confusion Across Social Media by Erica Abbott Is there dirt in your “Share A Coke with Michael” bottle? No, there’s no dirt in your Coke bottle, contrary to what a recent Internet recall would have you believing. Go ahead and share a coke with Michael because it was all a hoax. Read More Can You Get a Job With A Philosophy Degree? New LinkedIn Feature Offers An Answer by Evan LePage Before you started University, do you wish you knew what careers your major might lead to? Do you think knowing what potential jobs awaited you on the other side might have deterred you from getting that philosophy degree Read More Here’s Why Social Media Marketing is Big Business by Ryan Connors Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the first companies in the 90’s Dot-Com boom to the first campaign on Pinterest, there’s a huge value in going into uncharted marketing territories with a vision. That vision, extended to all marketing mediums, presents a real opportunity for the winners of tomorrow. Today, these “uncharted” territories tend to fall into three categories: social, local and mobile. Read More Social Media Etiquette for Business: 25 Dos & Don’ts by Travis Balinas Learning the best social media etiquette for business owners, especially small businesses, is almost as hard as getting started with social media in the first place. Over time, social networks have evolved almost as much as the ways people and businesses are using them. With constant evolution and daily growth, it can be tough staying on top of the best practices that come from experience. Read More Google Updates Local Search Algorithm: SEOs Report Ranking Changes by Bill Faeth Google released another search algorithm update, this time to their Local Search Algorithm. An article by Search Engine Land, the updated has appropriately dubbed this the “Pigeon” update, which will most likely stick, as this appears to be a significant update. Read More Top BrandViews Posts Content Marketing: 6 Tips for Building a Successful Plan by Sophia Drive How App Companies Can Increase Retention, Engagement and Customer Lifetime Value by Mike Stocker Sales & Marketing Alignment: A Pragmatist’s View by Monique Torres Social Media Strategy: How Much Time Does a Good Strategy Really Take? by Kevan Lee App Discovery Driving Mobile Content Consumption by Elad Natanson Editor's Picks Buzzfeed Reminds PR Pros Plagiarism Still Alive and Well by Amanda Anderson 5 Killer Resources to Help You Dominate LinkedIn by Bill Faeth What’s the Difference Between Pinterest and Instagram? by Danielle Cormier 10 Surprising Twitter Stats for Community Managers by Brian Honigman 10 Landing Page Best Practices for PPC Campaigns by Amber Kemmis     If you haven't already, please join us on:

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