| | | | | Upcoming Webcasts | | | | | | | How To Increase Your Digital Marketing ROI Using Predictive Analytics
August 18 — 2:00 pm ET | | | | | | | Visual Trends to Drive Your Content Marketing
August 19 — 2:00 pm ET | | | | | | | Foundations of Digital Marketing for Marketing Automation Success
August 20 — 2:00 pm ET | | | | | | | How Mobile-First Thinking Builds and Maintains a Loyal Audience
August 22 — 2:00 pm ET | | | | | | | Build Better Products by Identifying and Validating Your Riskiest Assumptions
September 10 — 2:00 pm ET | | | | | | | |
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Popular This Week on B2C 
7 Key Insights into B2B Content Marketing and Lead Generation by Jeff Zabin
The 2014 Benchmark Report on B2B Content Marketing and Lead Generation reveals various insights into how B2B companies are creating, licensing and utilizing content assets to demonstrate thought leadership, raise brand visibility – and, perhaps most importantly, generate qualified leads. Some of the insights are obvious; others are not.
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Content Marketing Tools: The Ultimate List by Pawan Deshpande
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web analytics, social media analytics, funnel analytics and website analytics.
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How to Measure the ROI of Your Social Media Marketing by Alisa Meredith
“What’s the ROI of your mother?” Ah yes, the famous “You can’t measure the ROI of social media” answer from Gary Vaynerchuk. It is appealing to believe this. If it’s true, you don’t need to answer to anyone for your success or lack thereof, on social media. But, we think this is a smokescreen and a lazy answer to the question, “How do I know if my social media marketing is working?”
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Why You Need to Work Social Media Into Your Marketing Strategy by Michael Powers
Do you remember what life was like before the pound sign was referred to as a hashtag? Or when the acronym “FF” stood for fast forward? Social media has become an invaluable tool for B2B marketers, allowing them to connect with buyers, spread brand awareness and generate leads. However, the majority of B2B organizations have yet to master the art of social media. Without this piece of the marketing puzzle in place, your business will miss many opportunities to connect with consumers.
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5 Ways LinkedIn Can Help You Boost Your Business by Sarah Brooks
LinkedIn is easily the premier social networking site for businesses and business professionals. While Facebook and Twitter may get the lion’s share of popular attention, they simply do not offer the business building opportunities available with an active and well-crafted LinkedIn account.
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Top BrandViews Posts 5 Tips For Managing Your Content Marketing Strategy by Sharon Thomson
Why Marketing Operations is the Heart of Your Marketing Team by Courtney McAra
5 Stunning Tips That Make You Stand Out on SlideShare by Summer Luu
Quality vs. Quantity - The Content Marketing Struggle by Sarah Quinn
There’s Nothing New About Storytelling by Belinda Green
Editor's Picks 7 Social Media Psychology Studies That Will Make Your Marketing Smarter by Courtney Seiter
5 B2B Content Marketing Rules to Break by Christina Beischl
The Big List of Twitter Tools: 59 Free Twitter Tools and Apps to Fit Any Need by Kevan Lee
7 Mobile Marketing Myths and Misconceptions by Peter LaMotte
5 Powerful Robin Williams Quotes to Inspire You in Business and Life by Jess Marranco
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