The Most Popular Articles of the Week
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10 Insights On Social Media And Blogging Influence (Research) by Jeff Bullas
Blogging started as personal online diaries, Twitter started as an internal podcasting platform and Facebook was born out of a frustrated date. The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing. Read More!
Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy! by Sarah Pern
Keywords play an essential part in online lead generation and this is one of the first hurdles to overcome before you begin your inbound marketing marathon. The issue is… are your keywords inbound enough? Are they buyer focused? Did you have your buyers’ problems in mind when you picked them? Or were you thinking about your product instead? Read More!
Lead Generation Tips – Avoid The Social Ladder by Matt Ford
It seems that with social marketing finding application even on the subject of lead generation, some people presume that the value of your business is longer based on what you can do but who you have served or who your friends are. Unfortunately, you have to wonder if it means marketing is now reduced to a game of climbing the social ladder. Is this the kind of business you want out of your lead generation process? Read More!
What Does Pew’s Twitter Analysis Mean for Social Media Research? by Gareth Price
It’s all too easy to use your blog or Twitter account to only draw attention to studies that back up what you’re selling. Among those working in social media in some form, it would probably be a rather conservative estimate to state that at least half of all content shared informs others how wonderful social media is in one way or another. Read More!
10 Tips for More Twitter Followers by Justin Wilson
People who say that measuring your Twitter followers is a vanity measure are wrong…kind of. If the followers are completely random and not connected to you or each other, then the number of them is almost irrelevant. However, if you can build up a targeted audience, they are a valuable group of individuals waiting to interact with you. Read More!
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