The Most Popular Articles of the Week
What Do PPC, SEO and Content Marketing Have In Common? Keywords by Jonathan Harrison
Keywords are the glue that bind most online services together. Finding the right keywords is directly tied to the core of your success online, and, if it is done incorrectly, your whole marketing campaign could go flop! Here, we discuss three parts of your marketing campaign that need extra focus on keywords and how to keep your efforts from backfiring. Read More!
A Beginners Guide To SEO by Skadeedle
The words “search engine optimization” (SEO) may sound a bit intimidating at first but, they’re critical to success for any business. However, jumping into SEO and not knowing how it works is like going to New York City without a map. You can wing it, but you may miss out by not knowing where you’re headed. Read More!
Sacrificing Sex for Social Media by Tom Winward
What would you surrender in return for checking a status update? Seeing your friends? Doing the chores? How about sex? According to a recent survey by inbound marketing agency Browser Media, people are prepared to give up real life activities in favor of visiting sites like Facebook, Twitter and Pinterest. Read More!
Mobile Trends in 2013 and What They Mean for Marketing by Arwen Petty
We live in an age of disruption. Technology changes at such a crazy rate — advancing and linking and driving us forward faster — that it feels like we’re risking digital whiplash. All of this instant access means that, from now on and into the foreseeable future, companies will have to change up marketing strategies to keep pace with consumer appetites. Read More!
Free Google+ And Twitter Marketing Metric Tools by Jonathan Lewis
So you’ve got what you think is a relatively successful social media campaign going – but how do you know? What statistics do you go by? Simply having a large number of “followers” or “likes” whilst nice, is not necessarily enough. For example, Lady Gaga has just under 33 million followers on Twitter so does that make her infinitely stronger than Apple who have NO followers (well perhaps that’s due to them not having a twitter page but you get my point)? Read More!
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