How will you love it? Let us count the ways.

Find a Store Learn more What makes an iPhone so easy to love? Maybe it's that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well. Apparently love can be measured. In nine straight studies by J.D. Power and Associates, iPhone has been ranked "Highest in Customer Satisfaction with Consumer Smartphones" in the US.1 iPhone 5, with its sleek aluminium enclosure, is made with a level of precision you'd expect from a finely crafted watch, not a smartphone. As a result, it feels substantial in your hand and perfect in your pocket. The Retina display on iPhone ushered in the era of super-high-resolution displays. Once you see images and text on a Retina display, you won't be satisfied with anything less. It's impressive that iPhone 5 gives you long battery life so you can easily make it through your day.2 But it's extraordinary that we fit such a powerful battery into such a thin and light iPhone design. The iSight camera on iPhone 5 takes such high-quality photos, it may be the only camera you ever need. iPhone captures great photo data, and then the hardware and software work together to make behind-the-scenes image and colour adjustments. Just about everything you do on iPhone 5 is noticeably faster.3 And with faster graphics, gameplay is amazingly realistic. Best of all, the A6 chip is designed to work with iOS 6 to be extremely power efficient. iPhone 5 has next-generation mobile data and wireless connectivity and supports more networks all over the world. So you can browse, download and stream content at remarkable speeds. No matter where you are. iPhone is so easy to use thanks to iOS 6 and its innovative features. Updates download straight to iPhone, so the latest iOS version is just a tap away. And with over 800,000 apps on the App Store, there's no limit to what your iPhone can do.4 iCloud stores your content — your music, photos, apps, mail, contacts, calendars, documents and more — and wirelessly pushes it to all your devices. It's seamlessly integrated into your apps, so you're up to date everywhere you go. All you have to do is nothing. Shop locally. Apple has thousands of authorised resellers. Chances are there's one near you. Find your local reseller 1. Apple received the highest numerical score among consumer smartphone manufacturers in the proprietary J.D. Power and Associates 2009-2012 (Vol. 1 and 2) and 2013 (Vol. 1) U.S. Wireless Smartphone Customer Satisfaction StudiesSM. Study based on 9,767 consumer responses measuring seven manufacturers, and measures satisfaction performance of current wireless mobile ownership of smartphones within two years or less. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2012. Your experiences may vary. Visit jdpower.com 2. Battery life varies by use and configuration. Click here for more information. 3. Compared with the A5 chip. 4. Refers to the total number worldwide. Not all content is available in all countries. Apple Distribution International, Hollyhill Industrial Estate, Cork, Ireland. Company Registration number: 470672. VAT number: IE9700053D. All Rights Reserved / Privacy Policy / My Apple ID TM and copyright © 2013 Apple Inc. If you would prefer not to receive commercial email from Apple, or if you have changed your email address, please click here.