![](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/top.gif) | | | ![](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/main.jpg) | | ![](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/shadow.jpg) | What makes an iPhone so easy to love? Maybe it's that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well. | | | | ![iPhone has received nine straight J.D. Power and Associates awards for customer satisfaction.](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/ttl_jdpower.gif) | Apparently love can be measured. In nine straight studies by J.D. Power and Associates, iPhone has been ranked "Highest in Customer Satisfaction with Consumer Smartphones" in the US.1 | | | | ![Every detail has been considered.](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/ttl_detail.gif) | iPhone 5, with its sleek aluminium enclosure, is made with a level of precision you'd expect from a finely crafted watch, not a smartphone. As a result, it feels substantial in your hand and perfect in your pocket. | | | | ![Only iPhone has the Retina display.](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/ttl_retina.gif) | The Retina display on iPhone ushered in the era of super-high-resolution displays. Once you see images and text on a Retina display, you won't be satisfied with anything less. | | | | ![Great battery life. Without a great big battery.](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/ttl_battery.gif) | It's impressive that iPhone 5 gives you long battery life so you can easily make it through your day.2 But it's extraordinary that we fit such a powerful battery into such a thin and light iPhone design. | | | | ![The world's most popular camera.](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/ttl_camera.gif) | The iSight camera on iPhone 5 takes such high-quality photos, it may be the only camera you ever need. iPhone captures great photo data, and then the hardware and software work together to make behind-the-scenes image and colour adjustments. | | | | ![The A6 chip is powerful but not power hungry.](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/ttl_a6.gif) | Just about everything you do on iPhone 5 is noticeably faster.3 And with faster graphics, gameplay is amazingly realistic. Best of all, the A6 chip is designed to work with iOS 6 to be extremely power efficient. | | | | ![iPhone gives you ultra-fast wireless.](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/ttl_wireless.gif) | iPhone 5 has next-generation mobile data and wireless connectivity and supports more networks all over the world. So you can browse, download and stream content at remarkable speeds. No matter where you are. | | | | ![The world's most advanced mobile operating system.](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/ttl_ios6.gif) | iPhone is so easy to use thanks to iOS 6 and its innovative features. Updates download straight to iPhone, so the latest iOS version is just a tap away. And with over 800,000 apps on the App Store, there's no limit to what your iPhone can do.4 | | | | ![iCloud puts your content on all your devices.](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/ttl_icloud.gif) | iCloud stores your content — your music, photos, apps, mail, contacts, calendars, documents and more — and wirelessly pushes it to all your devices. It's seamlessly integrated into your apps, so you're up to date everywhere you go. All you have to do is nothing. | | | | | ![](http://images.apple.com/cbx/eu/13/03/3790/v1/in/i/btm.gif) | |
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