Business 2 Community Weekly Newsletter - April 1, 2013

Business 2 Community Weekly Newsletter April 1, 2013

Popular Right Now on B2C   Tip of the Week Before hitting send, use this email marketing checklist: [  ] My email has a measurable goal. [  ] The call-to-action is clear. [  ] The audience is defined. Brought to you by:   Join us for a free Social Media webcast with some of the world's most social companies!   Enjoy free Facebook Marketing research from our partner, OMI:     4 Things You Should Stop Asking Your Social Media Manager by Connie Chan Wang I have lunch regularly with a small group of awesome social media managers in Silicon Valley. It’s my unofficial support group, much needed in our profession. The hot topic at our last meeting? “Stuff” people ask social media managers. Here are a few of my favorites…Read More! 5 Frightening Facts from Forrester and the Good News for Digital Marketers by Simon Bowthorpe Yesterday Forrester Research released its latest report on digital marketing after taking a survey from consumers in both North America and Europe. The North American survey polled 58,068 US and 5,635 Canadian online adults in Q2 2012, while the European poll took place in Q3 2012, polling 20,778 Europeans from France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the United Kingdom. The report leaves advertising and social media marketing practitioners on both sides of the Atlantic high and dry. Read More ! The 5 Worst Stereotypes About Social Media Managers by Michelle Kraker Today, businesses of every size are realizing the importance of having qualified, capable, full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter. Read More! B2B Marketing On Facebook — Yes? No? Well, Maybe… by Daniel Kushner One of the hottest debates in social media marketing circles is whether or not Facebook is a good choice for B2B marketing campaigns. About half the social media marketing experts warn professionals not to waste any time on Facebook for B2B. The other half insist that Facebook is the Next Big Thing for B2B. Who’s right? Let’s review the arguments. Read More! By Making Storytelling Relevant Again, Social Media Has Forever Changed Marketing by Ted Levin Many people will tell you that marketing is a game of numbers. They’ll say it’s about researching a target audience, developing a targeted message, and using advanced statistics and metrics to determine where that message should be delivered. Of course there’s a significant amount of truth to that statement, but I don’t think it remains as true as it once was. Successful marketing is about storytelling. In the past decade or so, that’s become even more true than it was before. Why has it become more true? Social media. Read More ! Editor's Picks of the Week Customer Surveys: Frustrating the Customer's Desire to Give Feedback by Sylvia Lehnen Segment Marketing Without Stereotyping: Is is Possible? by Beans Velocci Why Do Colleges Suck at Teaching Marketing? by McKay Allen 7 Effective Ways to Get More Blog Subscribers by Brett Kaepernick Five Lessons on Writing and Reading I Learned Through a Year of Blogging - With GIFs by Olivia Roat   If you haven't already, please join us on:

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