Business 2 Community Weekly Newsletter - April 15, 2013

Business 2 Community Weekly Newsletter April 15, 2013

Popular Right Now on B2C   Tip of the Week Emails that include social sharing buttons have a click-through rate 158% higher than those that don't. Brought to you by:   Join us THIS WEDNESDAY for a free webcast with some of the world's most social companies!   Enjoy free Facebook Marketing research from our partner, OMI:     Does Brand Marketing Still Matter in the Digital Age? by Mike Moran Digital marketing, in fact, is way more about marketing than about digital. Even though there are many things that are changing, the basic still stay the same. One of those basics is brand marketing. Far from becoming unimportant, brand marketing is becoming more important to more companies every day. Read More! Is The Social Media ROI Worth It? by Mitz Pantic Many people would like to know if Social media ROI is worth it? This is not an easy question to answer as everyone’s social media strategy and results are always very different. However before you make a serious commitment to Twitter, Facebook, Pintrest or another network, you should consider whether or not the social media ROI is worth your time. All I can do is show you the information I have below and let you decide if your social media ROI is worth it or not? Read More! 9 Mistakes To Avoid When Using Twitter by Timothy Carter Even experienced Twitter users occasionally commit a faux pas, but it’s important to know the most common mistakes so you can avoid them. These mistakes can lead to misunderstandings, lost followers, or even a bad reputation. Read More! 5 Scientifically Proven Ways to Get More Retweets [Infographic] by Tatiana Aders In his latest Viral Content Sharing Report, social Media Scientist Dan Zarrella discovers five practices that will get you more Retweets. Most of these seem obvious, like not talking so much about yourself and supporting the home team by mentioning Twitter rather than Facebook. Read More! Why SEO is Not Dead: Recognizing its Evolutionary Nature by Laura Cole In recent times, there has been increased discussion concerning SEO and its validity as a contemporary marketing tool. This has been triggered by a number of factors, but the most serious surrounds the perceived notion that Search Engine Optimization is no longer an effective way of achieving online visibility. Read More! Editor's Picks of the Week Content Marketing Lessons From South Park by Meghan Sullivan 4 Tips for Persona Marketing Done Right by Dustin Clark and Derek Smith Beware These Local Search Problems by Sarah Beth Wiltse Social Media Failures Can Happen at Any Scale by Joel Windels 17 Ways to Recycle Content and Triple Its Lifespan by Tatiana Lieubarets   If you haven't already, please join us on:

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