| Beyond ‘Social’ Business: How Leading Brands Integrate Social into their Go-to-Market Strategy – A Panel Discussion
Wednesday June 5 — 1:00 pm ET | | | Sponsored by: |  | |
Overview According to a recent eMarketer survey, 83% of companies have not integrated social into their overall go-to-market strategy. Come hear how leading organizations including SAP and Wells Fargo have gone beyond the vanity metrics of fans and followers, by integrating social into their marketing, sales and customer support strategies. Key Takeaways - Why 'social' should be part of every fabric of your organization and integral to your sales, marketing and support processes
- How to measure effectiveness of marketing campaigns and events across social and traditional channels
- How to engage with your influencers and community
- How to enable a 360° view of your customers
- How to drive cross channel measures for superior customer care
- How to drive a closed loop process with CRM
Speakers Nathan Bricklin, Head of Collaboration & Social Strategy, Wells Fargo Wholesale Services  | Nathan is responsible for managing the Wholesale Group's social media efforts and has spent the past two years helping Wells Fargo define its team member internal collaboration strategy, policies and tactics. His team is responsible for developing strategies that help Wholesale team members use social business process and social media tools to advance internal collaboration, reduce operating costs, increase sales and accelerate innovation. Nathan is also an Adjunct instructor at NYU School of Continuing and Professional Studies. You can follow Nathan on Twitter @socialbrick. | Brian Ellefritz, VP Global Social Media, SAP  | Brian manages the global social media team responsible for strategy, policy/governance, brand listening, training, tools and metrics – essentially the capabilities leveraged by the SAP marketing organization globally to skillfully use social media in their work. Brian is a seasoned technology marketer who, in the last decade, has focused on leading the evolution of digital marketing practices at brands like Apple Computer, Netscape, Sun Microsystems, Cisco Systems, and now SAP. You can follow Brian on Twitter @BrianEllefritz. | Ted Sapountzis, Head of Marketing and Product Management, NextPrinciples  | Ted leads marketing and product management at NextPrinciples, a next generation social analytics and engagement software provider, helping leading brands provide a more consistent customer experience. Prior to NextPrinciples, Ted was VP of Social Marketing at SAP where led many of SAP's social marketing initiatives. Ted is an enterprise software veteran and management consultant with McKinsey & Company having spent most of his career helping companies leverage analytics to optimize their operations. You can follow Ted on Twitter @sapountzis. | Moderator Aaron Kahlow, CEO, Online Marketing Institute  | Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. As CEO of BusinessOnline, Aaron along with his partner and brother Thad, built the the agency from a three-man start up to a now thriving $10M BtoB Digital Agency of the Year. Kahlow is most known for having started and sold the industry's most recognized education event, the Online Marketing Summit. Now, Aaron serves as CEO and Founder of the Online Marketing Institute. You can follow Aaron on Twitter @aaronkahlow. |
We look forward to seeing you online! Best Regards, The Business 2 Community Team
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