Free Webcast: How Kia Drives Social Stories to Millions of Consumers

Business 2 Community Webcasts Upcoming Event Announcement Save the Date: May 30, 2013

How Kia Drives Social Stories to Millions of Consumers Thursday May 30 — 1:00 pm ET Attend This Webcast Sponsored by:    Overview Kia Motors is one of the fastest growing car companies in the US. The company has a history of driving innovation in marketing, delivering fun and engaging campaigns like hip-hop hamsters and space babies. Kia's innovation continues today as they combine trendy advertising, word-of-mouth marketing and social media to drive millions of social endorsements. Key Take-Aways Join George Haynes, Social and Digital Media Manager at Kia, and Gregory Shove, CEO at SocialChorus, for a webinar on May 30th at 10am PT to hear how Kia engages social influencers to achieve multiple goals including: Leverage consumer passion about cars to drive social word-of-mouth Create over 23,000 social endorsements Deliver those endorsements to over 30 million people You will also learn how SocialChorus helped Kia to leverage social word-of-mouth marketing to empower advocates to tell their stories about the brand. Speakers George Haynes, Social & Digital Media Manager, Kia Motors George Haynes is Social and Digital Media Manager of Kia Motors America. Haynes is responsible for all of Kia's social media, paid search, and digital marketing efforts, including strategy creation and program activations across YouTube, Twitter, and Facebook among other social media platforms. Most recently, Haynes worked with agencies and clients to help build brands, including Coca-Cola, P&G, Disney, Sony and Toyota through a combination of non-traditional, experiential, digital and mobile programming. Haynes served as a change agent who strategically shifted internal mindsets to help move brands from a passive spectator approach to an active brand participant role. Gregory Shove, Founder & CEO, SocialChorus Greg is the founder of SocialChorus, the leading Social Word-of-Mouth Marketing Company. Greg has helped brands and consumers connect online since the early days of the internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and AOL. Register now and learn how Kia is driving innovation and real results in social marketing! We look forward to seeing you online. Best Regards, The Business 2 Community Team If you haven't already, please join us on:

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