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Are Social Media and Technology Ruining Your Life? by Kim Beasley
Social media and technology have changed the way we do everything. Most aspects of our lives are touched by social media and technology and it keeps us connected like never before. There are great benefits to social media and technology, but have you thought about the negatives? Can social media and technology have a negative effect on our lives? Is it possible that the convenience, quickness and overload of data could be hurting us and preventing us from truly living our lives? Read More!
7 Questions for Creating Content That Actually Matters by Ben Richardson
This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter. But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Read More!
3 Signs Your Social Media Shout is a Whisper by Chris Abraham
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pabulum sandwich. Read More!
25 Success Tips for Writing Irresistible Customer Success Stories by Tatiana Liubarets
Your company’s best advocates aren’t in your marketing department; they’re your current customers. Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Consumer research is more self-directed than ever before, and case studies are a powerful way to demonstrate real applications of your product or service without a hard sell. Read More!
Eight Tips for Finding Leads Via Social Media by Mel Soutar
Social media is a sales channel right? If my brand is on social media, the leads will come flooding in… I will also find red hot leads by checking out company profiles on LinkedIn and I will never have to pay for a PPC / SEO / email marketing campaign again! Ok, maybe it’s not that simple, but all is not lost. Social media offers a multitude of opportunities for us sales types – we just have to approach them cleverly… Read More!
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