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Time To Turn Your Sales Team Social? by Jonathan Catley
In May of last year, Aberdeen Research Group released a study on social selling in which they revealed that sales reps who have leveraged social selling in their sales process are 79% more likely to attain their quota than those who don’t use social selling in their sales process (15%). The study also cites that the industry average of reps who hit their goal is only 43%. Read More!
Notes From an Intern: To Blog or Not to Blog? By Nathalie Wilson
There are around 152 million blogs, and that number is growing every day. Not only has blogging evolved into a popular pastime, but it has also become integral to many company websites. My first experience of blogging came when school friends went travelling off to far flung places on their gap years. They turned to blogging as an effective form of communication in places where internet access was fairly limited, allowing people to share their experiences and virtually travel with them. Read More!
Top Apps for Managing Your Social Media Marketing On-The-Go by Marcela De Vivo
Keeping track of social media while running a business is a time-consuming task in and of itself. Fortunately, downloading any of these apps enables businesses to efficiently keep track of social media activity. Read More!
New Study Suggests Social and Digital Marketing Agencies May Die Within 10 Years by Vickie Pittard
Almost as ubiquitous today as stories about the Yahoo purchase of Tumblr, are reactions to a new study predicting that social and digital marketing agencies or service providers will disappear within ten years. Reactions seem to run the spectrum from indifference to shock and from cheering to jeering the findings. Our team has been monitoring the reactions and discovered complete agreement that the prediction will likely prove to be accurate. Read More !
Is it Time to Embrace the Social Media Faker? by Matt Ridings
There’s this guy. He’s become very popular in the “social business” space. He annoys the crap out of me. He tweets nothing unique, mainly just quotes and platitudes of the type that are very retweetable. He writes nothing original, mainly just articles geared to appeal to the masses but without much actual substance. Read More!
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