Business 2 Community Newsletter - August 11, 2014

Business 2 Community Weekly Newsletter August 10, 2014

Upcoming Webcasts     AUG 14 Using Data and Design to Create a Knockout Email Nurture Program August 14 — 2:00 pm ET Register Now  ›     AUG 18 How To Increase Your Digital Marketing ROI Using Predictive Analytics August 18 — 2:00 pm ET Register Now  ›     AUG 19 Visual Trends to Drive Your Content Marketing August 19 — 2:00 pm ET Register Now  ›     AUG 20 Foundations of Digital Marketing for Marketing Automation Success August 20 — 2:00 pm ET Register Now  ›     AUG 22 How Mobile-First Thinking Builds and Maintains a Loyal Audience August 22 — 2:00 pm ET Register Now  ›     Featured White Papers     25 Marketing Automation Tips Straight From Sales The Final Hire: How to Complete the Hiring Process Social Media For Lead Generation Grow Your Email Marketing List How to Unlock the Promise of Agile in the Enterprise View All White Papers  ›       Popular This Week on B2C Are You Taking an Outdated Approach to Strategic Account Planning? by Louise Stafford Unfortunately for most sales teams, the answer to this question is “yes.” And it all boils down to segmentation. According to SAMA, a whopping 82% of companies are still segmenting their customers by historical revenue figures, calling the top five percent of these accounts “strategic.” This isn’t a modern approach to strategic account planning; in fact, it’s not very “strategic” at all. Read More 10 Ways Social Media Just Cost You That Job by Personal Branding Blog With all of the clamor (“outrage”?) in recent years about employers using social media, or more precisely, posts on these media, to “screen” job candidates, you might expect that a lot of hiring companies have wised up and started backing off the practice. You would, however, be wrong, very wrong! Read More Why Customer Experience is Still Being Neglected by Companies of All Sizes by Michel Falcon Every great business has a foundation comprised of a superior customer experience. It’s what holds everything together during times of turbulence. Read More Video is the New Black for Content Marketing by Colin Osing Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be the new black! Read More 18 Instant Tips to Smarter Social Media Strategies by Lori Soard Realizing that it isn’t a trend going away anytime soon, more and more businesses are starting to utilize social media for marketing. Social Media Examiner recently released their 2014 Social Media Marketing Industry Report that takes a close look at how marketers are embracing social media and even utilizing it to grow their businesses. The report offers quite a bit of insight into what businesses can do to better use social media for marketing, so in this article we are going to take a look at the report and some quick tips you can use starting today. Read More Top BrandViews Posts Is Your Content Curation Working? by Summer Luu How to Build a Loyalty Program That Gets Real Results by Alexandra Saville Instagram: The Social Platform You Can’t Miss Out On by Ashley Hirschbek Optimizing for Content Discovery: 4 Mistakes to Avoid by Erik Devaney Is 2014 the Year of Video Marketing? by Rekha Mohan Editor's Picks 16 Ways to Improve Your Writing Skills by Dan Shewan 5 Content Marketing Strategies You Should Implement Today by Olivia Cole 20 Twitter Facts and Statistics You Need to Know in 2014 by Jeff Bullas How to Stand Out on Pinterest With 4 Simple Tweaks by Azure Collier Why Quality Content is the Core for Any SEO Strategy by Nelson Dias     If you haven't already, please join us on:

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