Business 2 Community Newsletter - September 8, 2014

Business 2 Community Weekly Newsletter September 8, 2014

Upcoming Webcasts       SEP 10 Build Better Products by Identifying and Validating Your Riskiest Assumptions September 10 — 2:00 pm ET Register Now  ›     SEP 15 Four Ways To Improve Your Content Marketing Maturity September 15 — 2:00 pm ET Register Now  ›     SEP 17 Know Your Story, Understand Your Customer September 17 — 2:00 pm ET Register Now  ›     SEP 19 What to Do When the Whole World is Watching: The Brands that Stole the Show During the World Cup September 19 — 2:00 pm ET Register Now  ›     OCT 01 The 7 Deadly Sins of Lead-Gen Landing Pages October 1 — 2:00 pm ET Register Now  ›       Featured White Papers       Marketing to Smartphone Users: New Strategies for Driving Sales Calls The New Social Media IQ B2B Selling in the Age of the Customer Social Channels of Influence for the Millennial Generation The Inbound Marketer’s Guide to Earned Media View All White Papers  ›     Popular This Week on B2C Why You Shouldn’t Give Your Social Media Audience the Content They Want by Matthew Peneycad It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing. Read More Soaked in Success: Behind the Marketing Strategy of the Ice Bucket Challenge for ALS by Katelyn Fish If your Facebook news feed looks anything like mine lately, it’s probably full of videos of your friends participating in the #IceBucketChallenge. The Ice Bucket Challenge is a campaign to raise awareness for Lou Gehrig’s disease, which is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord, and there is currently no cure. Read More How to Integrate Social Media Into Your Email Marketing Campaign by Julie Knight Every email marketing campaign needs social media – and integrating it into your customer database makes it even more effective. So why should you be on social media? There’s one simple reason – and another more complex one. Let’s start simple: Because your customers are. Read More How to Set Up Your LinkedIn Profile to Find a Job by Jennifer Parris If you think that LinkedIn is basically a glorified version of Facebook, meant to connect with friends and work buddies, think again. LinkedIn has massive potential to help you find a great position, if you know how to use it correctly. Here’s how to set up your LinkedIn profile to find a job. Read More 4 Small Business SEO Tips for Success by Jonathan Long Small business marketing needs to include a plan to gain exposure in the search results in order to be successful. The term ‘SEO’ is tossed around often, and many small business owners cringe when they hear that word because they aren’t entirely sure what it means. Read More Top BrandViews Posts What Marketers Need to Know About Ad Model Changes on Twitter, Facebook and Instagram by Dawn Papandrea 4 Things We Learned From the Ice Bucket Challenge by Julie Ritchie Content Marketers Have No Idea What They’re Doing by Amber van Natten 4 Great Tips for Putting Together a Social Strategy for Your Business by Nick Rojas 6 Awesome Content Marketing Lessons From the Talented Zac Brown Band by Ira Haberman Editor's Picks Understanding Content Strategy: What Resonates With Real Users by Pratik Dholakiya Become a Better Blogger in 5 Easy Steps by Dave Wheeler How Social Media Contributes to SEO Success by Jessica Smith 5 Ways to Market Your Small Business Online by Brittany West A Journalist’s Guide to Fact Checking by Laura Varley     If you haven't already, please join us on:

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