Thursday, 11 April 2013

Free Webcast: Excel Tips for Search Marketers

 
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Upcoming Event Announcement

Save the Date: May 1, 2013
 

Excel Tips for Search Marketers
Wednesday May 1, 2013
2:00 pm ET

Attend This Webcast
Sponsored by:   Bing Ads

Overview

Excel

Boost PPC Profits with Proven Excel Tips
Learn proven, actionable Excel tips based on lessons from hundreds of optimization PPC proposals to Fortune 500 companies and small businesses. Join John Gagnon, Bing Ads Evanglist at Microsoft, as he walks you through creating insightful charts built from pivot tables, provides 3 simple recipes involving bids and impression share, as well as a dive into the top three features in Bing Ads Intelligence.

Key Take-Aways

  • Learn how Excel Pivot Tables can to help identify keyword expansion and negative opportunities to drive return
  • Discover how to decipher advanced PPC metrics like Quality Score and Share of Voice for optimization
  • Get an extension list of ideas of optimizations to test

Speaker

John Gagnon

John Gagnon, Bing Evangelist
John Gagnon is a Bing Ads Evangelist (aka "search nerd") at Microsoft.

John is a frequent speaker at digital marketing conferences such as Search Engine Strategies, Search Marketing Expo, Online Marketing Summit & others. He is also a regular contributor to ClickZ, SearchEngineWatch.com & the Bing Ads community.

He has advised hundreds of clients ranging from enterprise level Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started. Prior to working at Microsoft, John worked at Google for the AdWords Small Business segment becoming an expert in their toolset.

Space is limited to the first 1,000 registrants. Hurry and register now!


Best Regards,

The Business 2 Community Team


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