Business 2 Community Newsletter - May 5, 2014

Business 2 Community Weekly Newsletter May 5, 2014

Upcoming Webcasts     MAY 6 How to Take Action with Social Insights May 6 — 2:00 pm ET Register Now  ›     MAY 14 Social Listening – Gateway to Innovation May 14 — 2:00 pm ET Register Now  ›     MAY 21 Driving a Highly Personalized Customer Experience May 21 — 2:00 pm ET Register Now  ›     MAY 27 The Success of Visual Brands: How to Measure the Value of Instagram May 27 — 2:00 pm ET Register Now  ›     MAY 28 Facebook Lead Gen on a Shoestring Budget May 28 — 2:00 pm ET Register Now  ›     Featured White Papers Profit-Driven Digital Marketing B2B Selling in the Age of the Customer The Inbound Marketer’s Guide to Earned Media The Definitive Guide to Social Marketing The New Social Media IQ More White Papers  ›     Popular This Week on B2C Six Differences Between Customer-Focused Companies and Operations-Focused Companies by Shep Hyken Some companies really understand customer service. They know how to hire for it, train for it and deliver it. Other companies claim to give customer service, but in reality, they are grounded in an operations mentality with rules and policies that allow for little flexibility, preventing them from being anything more than just average or satisfactory. Read More How to Properly Use Hashtags in Your Social Media Marketing by Pam Dyer They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. Read More 10 Things Successful Content Marketers Do by Rachel Parker If there’s anything I’ve learned, it’s that what makes a good — even great — content marketer isn’t how many books they’ve read, how many webinars they’ve attended, or how many times their moms have liked their Facebook posts. It’s what they do that makes the difference, day after day, week after week, month after month, year after year. Read More Why Sales Leaders Are Falling in Love With Social Selling by Ross Simmonds Have you ever thought about using social media to make the first contact to a prospect or lead rather than email? I know I didn’t until I was chatting with a colleague who mentioned he was seeing a 50% better response rate. Read More Why You Can’t Separate Sales and Marketing by Ian Altman I’m often asked the question, “Do you work with people on the marketing side or the sales side?” It makes me laugh. Sales and marketing shouldn’t be on separate sides. Imagine this, you do some research on a company and read a bunch of content on their website. It intrigues you, so you ask to speak with a salesperson. The salesperson has a different message from what you had already read or heard. How does that make you feel? At that point, you are at best confused, or at worst no longer trusting of their message. Read More   Editor's Picks Happy 4th Blog Anniversary! 10 Fun Facts About Business 2 Community by Brian Rice Choosing the Right Platform For Your Business: Pros and Cons of 4 Major Social Media Platforms by Sarah Greesonbach Time to Start Looking at HR as a Profit Center by Jacob Shriar 10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders by Pam Moore What Makes Businesses Pinteresting? by Leslie Raney     If you haven't already, please join us on:

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