TODAY, SEPTEMBER 10:
Build Better Products by Identifying and Validating Your Riskiest Assumptions
 | Presenter: Laura Klein
Principal, Users Know | | |  | Moderator: Maya Zuckerman
Founder, Transmedia SF |
One of the main reasons products fail is that companies fail to validate the most important aspects of their business models. But building a product on incorrect assumptions is like building a house on quicksand. No matter how much time you spend on design and code, the entire thing can collapse if any of your key assumptions are incorrect…
Read More About This Event › | | | MONDAY, SEPTEMBER 15
Four Ways To Improve Your Content Marketing Maturity
 | Presenter: Laura Ramos
VP analyst, Forrester Research |
To turn business buyers into long-term loyal customers, marketers must mature their content marketing practices to produce relationship-building, useful information. Laura Ramos, VP and Principal Analyst at Forrester, will explain how to identify gaps and weaknesses in your content marketing practices and steps you can take to improve your content marketing short term.…
Read More About This Event › | | | | | WEDNESDAY, SEPTEMBER 17
Know Your Story, Understand Your Customer
 | Presenter: Tina Stock
Executive Director, Marketing, YP |
In today's digital world, traditional branding is not enough. You need a story to extend your brand. And, you need to understand the right people to share it with. Learn how world-class brands are using traditional storytelling techniques to achieve big results and how you, too, can share your story with across multiple platforms to the people that matter most, your customers.…
Read More About This Event › | | | FRIDAY, SEPTEMBER 19
What to Do When the Whole World is Watching: The Brands that Stole the Show During the World Cup
 | Presenter: Cady Norene-Behles
Social Strategy Consulting Manager, Oracle Social Cloud |
Real-time social is about much more than catching lightning in a bottle. Smart real-time marketing requires strategic pre- and post-planning if the brand wants a smash social marketing hit. Oracle Social Cloud's, Social Strategy Consulting Manager, Cady Norene-Behles will review the social story behind the World Cup and talk about how top brands tried to take advantage of this record-breaking, global social TV event.…
Read More About This Event › | | | | | WEDNESDAY, SEPTEMBER 24
Blogging in the Age of Modern Marketers
 | Presenter: Hana Abaza
Director of Marketing at Uberflip |
One of the common frustrations among B2B marketers is that their blog posts aren't doing what they're supposed to be doing: generating new leads. You can get 100,000 visitors every day, but it doesn't matter if only 1 of them converts into a lead…
Read More About This Event › | | | | |
Your Event Here
Do you or your organization have an interesting topic that you would like to present?
We still have dates available for 2014, please submit your topic for consideration! | | | | |
We look forward to seeing you online!
Best Regards,
The Business 2 Community Team | | If you haven't already, please join us on:         | | | |
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