Friday 8 November 2013

Brand Professionals: Join B2C this Wednesday for a Free Brand Storytelling Webcast!

 
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WEDNESDAY, NOVEMBER 13
Brand Storytelling: Leveraging Employees To Scale the Content Engine
Featuring Michael Brito, Group Director, WCG

Michael Brito  

Customer advocacy is the #1 influencer of sales.
(Nielsen 2013)

Most of us intuitively know that we as customers trust each other's opinions. How many times have you been influenced to purchase a specific product because someone told you about his or her personal experience? On the other hand, how many times have you changed your mind about a purchasing specific product because someone in your trusted circle shared a negative experience? It happens daily. Everyone is influential regardless of your Klout score or how many friends, fans and followers you have.

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Also coming up on B2C Webcasts:

 
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  DECEMBER 4:
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
 

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The Business 2 Community Team


 
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