Business 2 Community Newsletter - November 25, 2013

Business 2 Community Weekly Newsletter November 25, 2013

Popular This Week on B2C     Coming Up @ B2C Webcasts     DEC 4 Preparing for the Mobile Majority: How to Win When Mobile Matters Most December 4 — 2:00 pm ET Sign Up  ›         Marketing Trends for 2014 by Zach Heller Recently I was asked the question, “what trends should I be paying attention to in planning my 2014 marketing strategy?” Here is my answer. Read More Big Data’s Greatest Power: Predictive Analytics by David Bernstein There’s hardly an article, news story, webinar, or whitepaper these days that talks about Big Data that doesn’t also talk about predictive analytics. So, why is there such hype and curiosity about these topics? Even though the topics may seem complicated, the answer is actually very straightforward. Read More 3 Best Practices for Creating a Social Media Marketing Budget by Katherine Dollar Social media marketing is not a guaranteed revenue driver, which makes creating a social media budget one of the most difficult components of developing social media strategy. But social media is a crucial component to reaching media and buyers. Read More Walmart: Won’t Raise Wages, But WILL Hold a Canned Food Drive For Its Own Employees by Renee DeCoskey An employee from a Canton, Ohio, Walmart store shared a picture of a food drive being held for other employees. Wait. What? That is correct. Walmart is asking employees to donate food items to make sure that other employees can have a nice Thanksgiving. There are so many things that are wrong with this that I don’t even know where to start. Read More A Day in the Life of a Busy Social Media Marketer by Megan Leap The demands on social media marketers continues to grow and distractions are everywhere. For many of us, it’s challenging to efficiently manage the day-to-day tasks involved with the constantly-changing landscape. With that, it’s important to streamline your social media initiatives as much as possible, in order to save time & stay focused. Read More   Editor's Picks 4 Ways to Use Twitter Custom Timelines in Your Marketing Campaign by Lauren Riley 10 Tips to Dominate Local Search on Google by John Whiting Social Media is Getting Very Pinteresting by Steven Gilpin Employee Engagement is a Result of Leader Engagement by William Powell Social Media Building Blocks: The 6 Spheres of Social Media Marketing by Susan Poirier     If you haven't already, please join us on:

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