Business 2 Community Newsletter - November 11, 2013

Business 2 Community Weekly Newsletter November 11, 2013

Popular This Week on B2C     Coming Up @ B2C Webcasts     NOV 13 WEDNESDAY: Brand Storytelling: Leveraging Employees To Scale the Content Engine November 13 — 2:00 pm ET Sign Up  ›     DEC 4 Preparing for the Mobile Majority: How to Win When Mobile Matters Most December 4 — 2:00 pm ET Sign Up  ›         Do You Have the Most Coveted Digital Marketing Skills for 2014? by Megan Leap As part of our 2014 State of Digital Marketing Talent study, we asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. This enabled us to identify the largest talent gaps, and the most coveted digital marketing skills to have in 2014… Read More 5 Starting Strategies for Integrating Mobile in Marketing by Max Stinson s you’re well aware, mobile devices are being used increasingly at workplaces to research and gather information for any business-related function. That includes purchases. Mobile apps are used catch the attention of audiences during the early stages of the buying cycle. Research suggests that at least 78% of enterprises allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their smartphones… Read More 3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ by Jay Palter Google+ is rapidly becoming the most important social network that you just can’t afford to ignore. My use and understanding of Google+ has been evolving for some time, but recently it seems to have reached a tipping point. There are lots of good reasons to pay attention to Google+, but for me it comes down to these three… Read More Improving Your Content Marketing Strategies Means Improving Your Website by Amanda Clark Here’s a question for all the small business owners out there: What’s the central component of your content marketing strategy? You may be inclined to say that it’s your blog, your Facebook page, or even your Twitter feed—but in reality, it’s your business website. The website, more than anything else, serves as your company’s virtual storefront; it establishes the first impression that most customers will have of your business… Read More How Author Rank Has Evolved Beyond Google by Temple Stark Writers – or companies – who seek to educate need to have an audience. To do that they need to be able to show their own worth and open doors so they have greater opportunities for reaching their professional goals or at least improving aspects of them. An aspect like their bottom line… Read More   Editor's Picks How to Piss of Consumers: Kmart and Thanksgiving by Patrick Himes 3 Good Reasons to Shop Online Rather Than In-Store This Black Friday by Michael Essany To Post or Not to Post: The Best Time to Update Your Blog by Jennifer Barry Five Top Tips for Writing Long-Form Content by Elizabeth Smythe The Science of Turning Instagram Followers Into Customers by Wishpond     If you haven't already, please join us on:

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