Hi there,
I'm thrilled to announce the release of our new 27-page study, the State of Digital Marketing Talent: Part 1 (Overview).
This past summer, we surveyed 747 executives from the Fortune 500 and global agencies on the state of digital marketing skills and training within their companies. Grab your free copy here (worth over $495).
We found that most executives are unhappy with the current skill levels of digital and social media team members. In fact, only 8% of those surveyed believe their employees are strong in all areas of digital marketing.
This serious talent gap is hurting sales, employee retention, and marketing ROI. But it's also a tremendous opportunity for marketing and advertising leaders to gain a competitive advantage through digital marketing training and level-setting programs. I've seen firsthand how it can transform companies through our own eLearning programs.
Read the full report here, and let me know your thoughts. Feel free to connect directly!
Talk soon,
Aaron
Aaron Kahlow
CEO
Online Marketing Institute
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