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| | | Coming Up @ B2C Webcasts | | | | | 2014 Digital Marketing Trends: What Every Marketer Needs To Know January 30 — 2:00 pm ET | | | | | Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014 February 11 — 2:00 pm ET | | | | |
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7 Great Internet Marketing Tips for 2014 by Pam Aungst
A new year is upon us, and new internet marketing opportunities are coming with it. Follow these 7 tips to stay up-to-speed in 2014.
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2014: The Age of the Brand Influencer by Dan Newman
We Aren’t Influenced By Ads, But We Are Influenced By People. Spending Will Follow. If there is one thing that I have learned in my career, it is that the money always follows the trends.This can be good when the trend is linear, and it can be quite lousy when a trend is short lived.
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Five Key Questions to Ask to Achieve a Customer-Centric Culture by Annette Gleneicki
When I think about customer-centric cultures, companies like Zappos, Southwest, and Ritz-Carlton come to mind. Herb Kelleher, former CEO of Southwest Airlines, knows a thing or two about culture, and he defines it as: “… what people do when no one is looking.” There are a ton of examples of how people-centric (both employee and customer) his organization is. I love that concept and definition. But how do people know what to do? How do other organizations achieve a similar culture?
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Is Your Brand At Risk For Missing the Social Commerce Revolution? by Alon Popilskis
Establishing a business presence on social media has become a primary focus for companies large and small across practically every industry in existence. However for businesses that utilize eCommerce platforms to execute sales transactions online through their websites and affiliates, up until now there has always been a barrier preventing them from reaching their full sales potential on social media.
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Google+ is Content Marketing on Fire by Jeff Korhan
Sustainable communities are often described as ecosystems in which everyone gets what they want. This explains why Google+ is steadily gaining momentum for attracting the attention of a wider audience than even Facebook, and quite possibly one that will prove to be more powerful for content marketers.
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