Business 2 Community Newsletter - January 27, 2014

Business 2 Community Weekly Newsletter January 27, 2014

Popular This Week on B2C     Coming Up @ B2C Webcasts     JAN 30 2014 Digital Marketing Trends: What Every Marketer Needs To Know January 30 — 2:00 pm ET Sign Up  ›     FEB 11 Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014 February 11 — 2:00 pm ET Sign Up  ›     FEB 19 How Social Media Has Created Empowered Customers: What Marketers Need To Know February 19 — 2:00 pm ET Sign Up  ›       10 Things Customer-Obsessed Companies Do Differently by Tricia Morris The 1900s through 1960s was known as the Age of Manufacturing. The 1990s through 2000s was called the Age of Information. For the next several decades, businesses will be adapting to the Age of the Customer, a new business cycle where the power has shifted back to the people, and engagement will mean everything. Read More The Secret to Social Media Success: It’s Not About You, It’s About Them by Adam Dukes Zig Ziglar said it best with the quote above. You will get all you want out of life, if you help enough other people get what they want. Effective social media works similar to that quote. Give first, then receive. Let me explain the title of this blog post…You = Your business. Them = Your audience/customers/fans/potential customers/followers/subscribers So it could read: It’s Not About Your Business, It’s About Your Audience. That’s not as catchy and it’s a bit long, so I shortened it. Writing catchy titles is half the battle in content marketing. Read More Why Big Data is a Big Deal for Digital Marketers by Rebecca Momberg Big data. It’s a phrase everybody throws around, but with meaning that nobody can fully agree on. Definitions usually include some combination of massive amounts of information, structured data, unstructured data, too much data to process, complex data, or data that is beyond our computing power. While this is interesting, it’s not necessarily helpful. And what does it mean for digital marketers? Read More How to Empower Your Employees and Why You Should Do It by Brian Morris Do you empower your employees? If not, you’re missing out on several opportunities to improve your business and your life. The following presents ways you can empower your employees and why you should do it. Read More How Social Media Influences Purchase Decisions by Stacey Rudolph Social media is growing and no online marketer can now ignore the importance of social media. Comversion optimization company Invesp has published a new infographic covering the impact of social media on purchase behavior. Read More   Editor's Picks 4 Tips to Help You Monitor Your SEO by Felix Tarcomnicu 5 Tips to Grow Your Facebook Business Page by David Horn How to Deliver on Your Brand Promise by Lindsey Weintraub Why You Should Update Your Web Design Before You Even Think About SEO by Jordan Paraso How to Optimize Your Content Marketing for Organic Search (Quick Tips) by Virginia Bussey     If you haven't already, please join us on:

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