Business 2 Community Newsletter - January 20, 2014

Business 2 Community Weekly Newsletter January 20, 2014

Popular This Week on B2C     Coming Up @ B2C Webcasts     JAN 30 2014 Digital Marketing Trends: What Every Marketer Needs To Know January 30 — 2:00 pm ET Sign Up  ›     FEB 11 Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014 February 11 — 2:00 pm ET Sign Up  ›     FEB 19 Why Successful Marketers Are Not Afraid of Powerful Customers February 19 — 2:00 pm ET Sign Up  ›       5 Super Awesome Tips for Leveraging G+ For SEO by Phil Singleton Is Google+ becoming the new 800 Pound Gorilla of search engine optimization? While there is still some debate regarding the degree of impact, it seems pretty clear that various signals from Google+ (aka G+ or Google Plus) help with search engine optimization. Read More Why Google+ Will Demand Our Attention in 2014 by Sanchit Khera Now that brands can email their followers on Google+, something that Facebook doesn’t allow them to, it opens up a whole new avenue for marketers to explore. Google was probably feeling the burden of losing out to other social media platforms, and decided to re-work its own strategy for 2014. The following updates make me feel confident thatGoogle+ is here to stay in the years to come. Read More Top 10 Tips For Your Digital Marketing Strategy in 2014 by Neil Wood-Mitchell In 2014, organisations of all types and sizes must continue to adapt their marketing strategies to remain relevant and in front of their target audiences. Increasingly, this means recognising the online nature of customer relationships and deploying a strong Digital Marketing strategy. Having a poor Digital Marketing strategy can result in missed sales opportunities online, a significant problem when you consider that the vast majority of people looking for a business begin their search online. Read More 22 Social Media Facts and Statistics You Should Know in 2014 by Jeff Bullas There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing. One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the traditional mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes. Read More Social Business and Social Media Marketing for Managers: Time to Act by J-P De Clerck Social business and the use of social media and technologies for marketing both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the same time the speed of ‘social’ adoption and of the social/digital reality outpaces the speed of organizational adaptation. Managers need to start understanding social business and social media in general right now as they get behind in an era of digitization, consumerization and real-time connected business. Read More   Editor's Picks Social Linguistics: The Contextual Evolution by Bryan Kramer What Makes a Web Writer? by Amanda Clark Media Coverage is Not a Given by Drew McLellan What We Can Learn From Google’s Tanking (And Un-Tanking) of RapGenius.com by John Steele Email and the Twitter Effect by Joe McCormack     If you haven't already, please join us on:

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