Business 2 Community Newsletter - November 4, 2013

Business 2 Community Weekly Newsletter November 4, 2013

Popular This Week on B2C     Coming Up @ B2C Webcasts     NOV 13 Brand Storytelling: Leveraging Employees To Scale the Content Engine November 13 — 2:00 pm ET Sign Up  ›     DEC 4 Preparing for the Mobile Majority: How to Win When Mobile Matters Most December 4 — 2:00 pm ET Sign Up  ›         10 Top Brands With the Worst Google Plus Pages by Sally Swales Google+ is one of the world’s most popular social networks. Many brands maintain an effective presence on the site, creating well-executed pages which drive conversation and increase revenue. However, this is not universal. Some brands have shockingly bad Google+ pages… Read More 6 Ideas for Growing Your Small Business Email List by Katrina Padron If you’re driving traffic to your website, you probably have conversion goals that tie directly back to revenue: lead, sale, phone call etc. But after only 1 visit, many visitors might not be ready to convert. You can increase the likelihood of them returning to your site by providing easy and obvious ways for them to opt-in to your email list—let’s call this a micro-conversion… Read More How Does Google’s Hummingbird Update Impact Social Media Marketers? by Marcela De Vivo Google recently launched a new algorithm, code-named Hummingbird, that was designed to answer more complex queries and present more in-depth knowledge to users. Launched over a month ago, Google’s Hummingbird is its largest algorithm overhaul in 10 years… Read More Going “Viral” on Tumblr: A Microblog Micro-Case Study by Robert Duckers Tumblr is my favorite social network. I joined it fairly early on (mid-2008) because I wanted a blog, but didn’t have much to say. I’ve been having fun there ever since. I now run a few Tumblrs, for various personal and client projects. Last year, for the first time, I managed to make it onto the Tumblr Radar, which for a keen user/Tumblr fanboy was a special day… Read More How to Get Serious Growth Through Social Media Marketing by Bob Hutchins While a killer social media strategy might not necessarily be the spine of your business, there’s no doubt in our minds that it can play a very critical role in supporting your business. Today, I’d like to share a few examples with you of how four businesses achieved incredible growth through smart social media marketing… Read More   Editor's Picks Astroturfing on Quora? Fake Reviews Hit Question-and-Answer Site by Chris R. Campbell 5 Lessons Small Business Owners Don’t Have to Learn the Hard Way by Victoria Schleicher How Writing Daily Can Improve Your Life by The Young Entrepreneur Council 3 More Reasons It’s Time to Get Started With Business Blogging by Shelley Pringle On-Page SEO: Best Practices to Follow for 2014 (Part 1) by Frank Isca     If you haven't already, please join us on:

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