Business 2 Community Newsletter - January 13, 2014

Business 2 Community Weekly Newsletter January 13, 2014

Popular This Week on B2C     Coming Up @ B2C Webcasts     JAN 30 2014 Digital Marketing Trends: What Every Marketer Needs To Know January 30 — 2:00 pm ET Sign Up  ›     FEB 6 Achieving Social ROI Nirvana through Lead Gen February 6 — 2:00 pm ET Sign Up  ›     FEB 11 Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014 February 11 — 2:00 pm ET Sign Up  ›         Why Human Resources is Essential to the Brand Storytelling Equation by Carla Johnson Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles we need to consider, not only as marketers, but also as people who drive business for our organizations. It’s a reflection of the growing responsibility we have as marketers — and the growing need for us to step up our leadership role. Read More 7 Steps to Using Google+ to Grow Your Company’s Community by Benjamin Taylor Do you have a business that is ready get the exposure it’s been looking for online? Have you taken the time to set up your Google + profile? Read More Do Not Confuse Customer Experience With Customer Service by Gregory Yankelovich There are too many people who use the customer experience and customer service/support terms interchangeably. Even well respected authors and customer centricity consultants, like Don Peppers, occasionally slip into this ambiguous trap. Read More 4 Ways Personal Social Media Profiles Boost Your Brand’s Presence by Sam Lowe Standing out on social media with your brand today is difficult. That’s true regardless if you’ve had an ongoing social media presence for years or if you’ve just created your brand’s first Twitter profile. Established brands on social media struggle to stay relevant and newcomers to social media have to cut through a huge amount of noise to get noticed. Read More Best and Worst Times and Days to Post Your Social Media Updates [Infographic] by Mitt Ray Posting your social media updates at the right times is the key to improving your presence on any social network. All social media aren’t the same. Each social network has different kinds of users and their daily activities vary. They use these networks at various times and days to engage with the updates published. To attain maximum engagement on your accounts you need to find out what these times are and then schedule your posts accordingly. Read More   Editor's Picks Fast Food, Bitty Burgers and Pop Culture: Anniversary of a Viral Video by Andy Hollandbeck How to Measure the ROI of Your Blog Content by Eric MacColl 5 Hard Truths About Social Media For Businesses by Courtney Albert Digital Marketing: Ten Things You Need to Know! by Dr. Mark Camilleri Do You Know the Difference Between Organic SEO and Local SEO? by Nick Bennett     If you haven't already, please join us on:

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