iPad. There's just so much to love about it.

Find a Store Learn more When iPad was introduced, there was nothing quite like it. And there still isn't. Today millions of people are using iPad and iPad mini to do just about anything you can imagine. Here are a few reasons why they're loving every minute of it. People love using iPad. We know because they've said so. In a study by J.D. Power and Associates, Apple ranked "Highest in Customer Satisfaction Among Tablets" in the US.1 And because people love iPad so much, they're doing more with it — a lot more. With more than 300,000 apps made just for iPad, there's almost no end to what you can do.2 These aren't merely scaled-up versions of phone apps. They're powerful apps that take full advantage of everything iPad has to offer. iPad is exquisitely designed using smooth glass on the front and precision-cut aluminium on the back. But there's more to it than meets the eye. With powerful chips and fast graphics, the true beauty of iPad may just be how capable it is. The ultra-high-resolution screen on iPad with Retina display makes everything look crisp and lifelike. While the iPad mini display is bright and vivid, and a perfect canvas for all the apps made for iPad. Great battery life has always been one of the things that makes an iPad an iPad. Even with its slim design and incredible performance, iPad has an astounding 10-hour battery life.3 The iSight camera on the back of iPad lets you shoot beautiful 5-megapixel still images and record HD video in 1080p. And the front-facing FaceTime HD camera lets you make video calls on the big, beautiful iPad screen. With dual-band Wi-Fi, you can browse, download and stream content at remarkable speeds. And because Wi-Fi + Cellular models support fast data networks all over the world, you can connect no matter where you are.4 The more apps, music, films and books you download to your iPad, the better it gets. And with iPad, all that content is available from one trusted source: Apple. We even review every app to guard against malware. The innovative features and built-in apps in iOS 6 make iPad not only easy to use but also incredibly fun. Every iOS software update downloads straight to iPad. And because Apple makes both the hardware and software, everything is designed to work together. iCloud stores your content — your music, photos, apps, mail, contacts, calendars, documents and more — and wirelessly pushes it to all your devices. It's seamlessly integrated into your apps, so you're up to date everywhere you go. All you have to do is nothing. Shop locally. Apple has thousands of authorised resellers. Chances are there's one near you. Find your local reseller 1. Apple received the highest numerical score in the proprietary J.D. Power and Associates 2012 U.S. Tablet Satisfaction StudySM. Study based on responses from 1,985 consumers who have owned their current wireless tablet for one year or less, measuring six wireless tablet manufacturers. Proprietary study results are based on experiences and perceptions of consumers surveyed July 2012. Your experiences may vary. Visit jdpower.com. 2. Refers to the total number worldwide. Not all content is available in all countries. 3. Battery life varies by use and configuration. Click here for more information. 4. Data plan required. LTE is available in select markets and through select carriers. Check with your carrier for details. Speeds will vary based on site conditions. Content sold separately. Available on iTunes, the App Store and the iBookstore. Title availability is subject to change. Mention of third-party products is for informational purposes only and represents neither an endorsement nor a warranty. Apple assumes no responsibility with regard to the selection, performance or use of these vendors or products. Apple Distribution International, Hollyhill Industrial Estate, Cork, Ireland. Company Registration number: 470672. VAT number: IE9700053D. All Rights Reserved / Privacy Policy / My Apple ID TM and copyright © 2013 Apple Inc. If you would prefer not to receive commercial email from Apple, or if you have changed your email address, please click here.